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Play, learn and collect with us

Children's toys, model cars and Ferrari merchandise in the heart of the city of Maranello.

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Latest arrivals

Toys

Models and Ferrari

The historic toy and model shop in Maranello

In 1964, our toy shop opened in the centre of town, a short distance from the Ferrari factory, and has been run by the family ever since. Generations of children have stopped to admire our shop windows and stepped inside to buy their dream toy.

Hand in hand with the growth of the legendary Ferrari, our passion for models has led us to specialise in the sale of model cars and merchandise, making us the go-to store for the many enthusiasts in Italy and around the world.

Toys

  • Toys for babies and toddlers
  • Wooden toys
  • Educational games
  • Birthday lists
  • Gift vouchers

Models and Ferrari

  • Model kits and special models
  • Die-cast and assembled models
  • Limited edition Ferrari models
  • Official Ferrari merchandise

Been searching everywhere for that model?
Come to Giorgio Giochi and find it in store!

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    INCREDIBLE ASSORTMENT

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    60 YEARS OF EXPERIENCE

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    WORLDWIDE SHIPPING

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Come and discover our model car collection on permanent display at the

The collection

News

Keep up to date with the latest news

24.09.24

The new web site is on-line

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14.08.24

August closing

August 14 & 15 store closed

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Get in touch with us

To receive more information about our products and services, please contact us. We will respond to all your requests.

Contact us

Brands

Toys

Models