The Shop
Giorgio Giochi is a historic shop just a few hundred metres from the Ferrari factory and the Ferrari Museum.
A model and toy shop with a passion for the Prancing Horse
Our family-run toy shop opened in 1964, right in the centre of town, just a stone's throw from the Ferrari factory. Over the years, generations of children have gazed into our shop windows, finding their favourite toy there - perhaps a little red car that inspires big dreams.
That same passion for the legendary Ferrari and for models led us to sell model cars and merchandise, becoming the go-to destination for enthusiasts.
At Giorgio Giochi you will find all the toys and models that young and old might want. And if you want to give them as gifts, you can also choose one of the convenient Gift Card and Birthday List options:
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GIFT CARD
Looking for the ideal gift? With our Gift Cards you give the freedom to choose a favourite toy or model with an amount they can spend as they wish.
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BIRTHDAY LIST
For those who dream of a wishlist where every wish comes true, our birthday lists are just the thing. Happiness for the receiver, convenience for the giver!
Making people happy for 60 years
Do you remember the joy you felt as a child when unwrapping a longed-for present? For sixty years we have had the pleasure of seeing that joy in the eyes of our customers of all ages.
Entering the shop, getting lost among the shelves and discovering the item that will bring a smile to their face. Our mission is to give you this feeling, which we do by offering you the best toys and a vast collection of model cars.
Find the perfect gift for every occasion
From children's entertainment to collectors’ enthusiasm, we offer a wide selection of children's toys, model cars and official Ferrari merchandise.
